Ted Baker eyewear has translated the Ted Baker design ethos directly to the face. With Ted Baker eyewear, you can find something stylish for every occasion. From the beginning, Ted Baker eyewear has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humor. Everything produced under the Ted Baker name has his personality woven into its very heart.

As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one…primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo turkey stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, Ted Baker eyewear remains one of the only brands to be built into an international designer label without an advertising campaign.

Covering everything from designer handbag and dazzling dresses to Ted Baker wallets and an array of shoes for women, Ted’s womenswear collection gets updated monthly so there’s always plenty to choose from. Whether you’re interested in the more seasonal, trend-led pieces, or looking for timeless and classic, you’re sure to find something to suit.

Let’s not forget about Ted’s casual clothes for women, though – from cozy sweaters to women’s designer tops, his everyday pieces will have you looking and feeling just as great. Outerwear is also key to the collection, so grab yourself a Ted Baker coat to stay snug in style when things take a turn for the chilly.

Currently, Ted Baker has almost 500 stores located around the world. Ray Kelvin started the company in 1988 in Glasgow, Scotland; he left the company in 2019 due to several inventory missteps.

Ted Baker Brand Aesthetic
Ted Baker is a British brand known for its distinctive blend of classic elegance and playful, contemporary style. The brand’s aesthetic is quintessentially British, combining traditional tailoring with a quirky twist, creating a look that is sophisticated yet fun. Ted Baker is celebrated for its attention to detail, often incorporating unexpected elements like unique linings, hidden prints, or playful embellishments that add a surprising charm to its designs.

The clothing line ranges from sharp, tailored suits and structured dresses to casual wear with a polished edge, featuring fitted silhouettes that flatter the figure. The brand is known for its high-quality fabrics, refined cuts, and meticulous craftsmanship, appealing to those who value both fashion and durability. Ted Baker’s color palette is often rich and vibrant, including jewel tones, pastels, and floral prints, blending bold colors with subtle, understated shades. The brand frequently uses intricate patterns, floral motifs, and graphic prints, which have become its hallmark.

Accessories, including bags, shoes, and jewelry, also reflect Ted Baker’s aesthetic, offering a mix of classic styles with whimsical touches. Overall, Ted Baker’s style is sophisticated with a sense of humor, effortlessly blending tradition and modernity to create a distinctive, fashion-forward appeal.

Ted Baker was founded in 1988 by Ray Kelvin in Glasgow, Scotland, originally specializing in men’s shirts. From the start, Kelvin aimed to create a brand that blended traditional British style with a modern, playful twist. Ted Baker distinguished itself by emphasizing quality and attention to detail, quickly earning a reputation as “No Ordinary Designer Label.” One of the brand’s unique early strategies was offering laundry services for shirts purchased, which set Ted Baker apart and emphasized customer service.

Throughout the 1990s, Ted Baker expanded beyond menswear, launching women’s collections and branching into accessories, footwear, and fragrances. This growth allowed the brand to establish a solid presence in the British fashion scene. Each product line was developed with the same distinct sense of humor and sophistication, using thoughtful details and unexpected touches that became signature elements of the Ted Baker style.

By the 2000s, Ted Baker had expanded internationally, opening stores across the United States, Europe, Asia, and the Middle East. The brand has since evolved into a global lifestyle label, known for everything from apparel to home goods, maintaining its British roots and unique style. Today, Ted Baker remains synonymous with quirky sophistication and impeccable craftsmanship.