Rise to international fame
In 1995,
Luxottica, the eyewear conglomerate, purchased Persol and continued the brand's international expansion. Luxottica also owns
Ray Ban. The conglomerate owns approximately 80% of the eyewear shops and brands, including places like Sunglass Hut.
All
Persol glasses and Persol sunglasses are still produced in Italy, according to the standard of quality set up by Giuseppe Ratti in an effort to remain faithful to their values.
Perhaps the most important thing one can say about Persol, is that the brand initially designed eyewear to support men in Italy and elsewhere through their occupational work. The first pair, The Protector, was built with Air Force in mind (similar to the Ray Ban's Aviator), for example.
But countless other Persol sunglasses started their lives as practical frames:
Ratti designed the 649 Persol model for tram drivers in Turin, ensuring dust protection with the large frame. With an eye for design, the stylish acetate eyewear elevates the sunglasses to a fashionable item.
The Persol 714 may not ring a bell. But if you don't know the name, you know the wearer Steve McQueen, who showcased the Persol sunglasses in Thomas Crown affair. Piers Brosnan was also wearing the same frames in the remake. Many name Steve McQueen as the person who helped make the international audience discover and fall in love with Persol sunglasses.
The vintage 830 Persol eyewear remains today one of the best acetate sunglasses made for women, with the legendary Silver Arrow metal logo.