In 1974, the company was renamed Carrera International and established a headquarters in Traun, Austria, and went to partner with automobile designer Ferdinand Alexander to develop the sunglass collection Carrera Porsche Design. In the 1980s, Carrera sponsored sporting events such as the America’s Cup, the 1988 Winter Olympics, and
Formula 1 racing.
In 1996 Carrera joined the
Safilo group, a market leader in sunglasses and prescription frames. At this time Safilo started producing ski masks and helmets, presenting Carrera's innovative, advanced products in this market as well.
Today the Carrera eyewear brand occupies one of the top positions in the history of sport. The finest athletes choose only the finest products and that is why Carrera eyewear is the brand of the champions where technology, performance and design play a decisive role.